Okashinoie Noe: A 1975 Cake Shop & Café in Nerima, Tokyo

A long-running cake shop and cafe in Nerima's Shakujii, baking fresh cakes, baumkuchen, leaf pie and chocolates since 1975 — with hours, parking and how to visit.
420+ field-tested travel guides across every Japanese prefecture, by Nobu — written from places he has actually stood in.
Field Notes from Every Prefecture
420+ articles, written from the places I actually stood in. Filed by region, by season, by what the trip is really about.

A long-running cake shop and cafe in Nerima's Shakujii, baking fresh cakes, baumkuchen, leaf pie and chocolates since 1975 — with hours, parking and how to visit.

Farmers Gotemba, the JA Fuji-Izu farm market at the foot of Mt. Fuji: highland vegetables, Shizuoka wagyu, Koshihikari rice, local flowers and a new fresh-fish counter.

Toraya Kobo is the famous wagashi house's forest workshop-cafe in Gotemba, at the foot of Mt. Fuji - a thatched gate, a bamboo garden, and freshly made seasonal sweets with tea.

Inside the Hard Off, Off House and Hobby Off reuse complex in Hachioji, western Tokyo - a secondhand treasure hunt with old kimono, Showa retro, ceramics, folk crafts and 600-plus guitars.

A guide to Japan best-preserved post towns (shukuba-machi): Magome, Tsumago, Narai, Unno, Seki, Kumagawa and Ouchi. How they compare, which to choose and how to visit them well.

Kumagawa-juku in Wakasa, Fukui is the key post town on the Saba Kaido Mackerel Road to Kyoto, with a clear water channel down the whole street. What to see, how to get there and when to go.

Seki-juku in Kameyama, Mie is the 47th Tokaido post town and, by the city account, the only one whose historic townscape survives whole: what to see, the road forks to Ise and Nara, access and when to go.

Unno-juku is a preserved 650m street on the old Hokkoku Kaido in Nagano, an Edo post town that reinvented itself as a Meiji silk village. What to see, how to read the houses, access and when to go.

Asuka-mura is a quiet Nara village where Japan's first centralised state took shape, its rice terraces, old plaster-and-lattice houses (the Oka townscape) and ancient tombs protected by a special national law. What to see, how to get around, and when to go.

A stone-paved Nakasendo post town in the Kiso Valley, and the trailhead for the classic 9 km walk over Magome Pass to Tsumago: access, the hike, luggage forwarding and the best time to go.
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Nearly every image on Hidden Japan Gems was photographed by me on a Sony α7 across five years of walking Japan; a few licensed photos fill the gaps. Please don't re-use my photos without permission — reach out if you'd like to.
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