BEAMS Japan Shinjuku: Japanese Souvenirs, Floor by Floor

BEAMS Japan in Shinjuku is a six-floor, Japan-themed store — souvenirs from all 47 prefectures, crafts, fashion and art, plus a restaurant. Free entry, tax-free, a minute from the station.
420+ field-tested travel guides across every Japanese prefecture, by Nobu — written from places he has actually stood in.
Field Notes from Every Prefecture
420+ articles, written from the places I actually stood in. Filed by region, by season, by what the trip is really about.

BEAMS Japan in Shinjuku is a six-floor, Japan-themed store — souvenirs from all 47 prefectures, crafts, fashion and art, plus a restaurant. Free entry, tax-free, a minute from the station.

Arita Porcelain Park in Saga is a free theme park built around a full-scale replica of Dresden's Zwinger Palace — with a sake brewery, porcelain workshops and a baroque garden.

An honest, first-hand list of what's worth buying for a hot, humid Japanese summer — cooling rings, fans, sunscreen, rain gear — what a convenience store already covers, and what to skip.

Yakushiji in Nara's Nishinokyō is a World Heritage temple founded in 680 — its East Pagoda (730) is the only original building left, and its bronze Yakushi Triad is a National Treasure.

Yoshinogari Historical Park in Saga preserves one of Japan's largest Yayoi-period moated settlements — reconstructed watchtowers, a ceremonial hall and a leaders' burial mound on a 117-hectare site.

Okadera (Ryūgaiji) in Asuka, Nara is Japan's first yakuyoke temple and Saigoku pilgrimage No.7 — famous for 3,000 rhododendrons, a Golden-Week dahlia flower pond, and June hydrangeas.

Stone-milled juwari (100% buckwheat) soba and a hot duck dip at Tamanoya, a hearth-warmed soba house up the slope from Jindaiji temple in Chofu, Tokyo.

Kamikochi is a car-free alpine valley in Nagano, open Apr 17-Nov 15, 2026. A local guide to things to do, getting there, where to stay, and when to go.

How to reach Imari and Arita from Fukuoka — the split Chikuhi Line, the limited express to Arita, the Matsuura Railway, and why a car wins.

Imari Shrine in Saga: a photogenic vermilion gate over a white tunnel, a rare shrine to the god of sweets, and the Tontenton fighting festival.
Field notes, weekly
One email a week. The Japan worth planning around.
Get weekly stories from off-the-beaten-path Japan — hidden spots and local insights most guidebooks miss.
No spam. Unsubscribe anytime.
You're in. See you in your inbox soon.
Nearly every image on Hidden Japan Gems was photographed by me on a Sony α7 across five years of walking Japan; a few licensed photos fill the gaps. Please don't re-use my photos without permission — reach out if you'd like to.
For licensing, write to hello@hiddenjapan-gems.com