A magnitude 7.1 earthquake struck Kumamoto Region, Kumamoto Prefecture — max intensity Shindo 7 (maximum on the scale).
It occurred at Jul 28, 2026, 16:27 JST. At least 21 more strongly-felt quakes (Shindo 4+) followed in the same period — aftershocks are normal after a large earthquake. If you are near the coast and felt long or strong shaking, move to higher ground and check for tsunami advisories now.
Safety in Japan · Earthquakes
If you feel an earthquake in Japan, protect yourself the instant it starts: in most indoor settings that means drop low, cover your head, and hold on until the shaking stops — and never run outside mid-quake. Adapt to where you are: hold a rail on a train, shield your head outdoors. Then one rule changes everything by location — near the coast, strong shaking, or weak shaking that lasts a long time, means move to high ground immediately, without waiting for a tsunami warning. The right action always depends on where you are.
I live at the foot of Mount Fuji, so earthquakes are simply part of the year here — Japan has many felt earthquakes every year, the great majority just a brief sway you will barely notice. A few are not: on 28 July 2026 a magnitude 7.1 earthquake struck the Kumamoto region at around 4:27 p.m., registering the top of Japan’s intensity scale in JMA’s data (same-day figures are provisional and get revised). This guide is written for the traveler who has never felt one and suddenly does — what the shaking means, what the alarm on the phones around you is, and what to do in the most common situations depending on where you happen to be standing.
Want to help Kumamoto recover?
Official relief funds for the 28 July 2026 Kumamoto earthquake are now open. There are two routes: donations that go 100% to survivors (the official gienkin, by Japanese bank transfer), and credit-card funds run by established relief groups (easier from abroad).
Straight to survivors (bank transfer): the Kumamoto Prefecture official gienkin (29 Jul–30 Oct) and the Japanese Red Cross fund “日赤令和8年熊本地震災害義援金” (opened 31 July) pass every yen to affected people, but are Japanese bank transfers.
Easiest with an overseas card:
Every link here is an official or established channel, verified against its own site. Give only through pages like these — after every disaster, fake appeals spread by email, social media and door-to-door, so ignore anything that reaches you unsolicited.
The first sixty seconds: Drop, Cover, Hold On
Japan’s official guidance from the JMA and the Fire and Disaster Management Agency is consistent and simple: when you feel shaking or hear an early warning, protect yourself first. Get low so you can’t be knocked over, protect your head and neck, and get under something sturdy — a solid table or desk — holding one of its legs so it doesn’t slide away from you. Stay there until the shaking stops.
Drop
Get down low before the shaking knocks you over.
Cover (head & neck)
Get under a sturdy table. No table? Shield your head, away from windows.
Hold on
Grip the leg and move with it until the shaking ends, then look up.
Where you are changes what you do
The first move — low, covered, holding on — is universal. What comes next depends on where the quake finds you.
Hotel room / high floor
Get under the desk and protect your head. Tall buildings sway more and for longer (long-period motion); protect yourself from moving furniture and the TV, and once the shaking stops, check for damage and follow staff instructions. Keep shoes and a light near the bed — glass on the floor is the usual injury afterward.
On a train or shinkansen
Trains detect strong quakes and brake automatically — the shinkansen has a dedicated early-detection system. A sudden hard stop after a quake is usually the train’s emergency braking. Crouch, hold a strap or rail, and wait. Do not force doors or climb onto the tracks; follow the crew’s instructions.
On the street
The danger is above and around you: falling glass, signs, wall tiles and concrete-block walls. Move away from buildings, cover your head with a bag, and head for open space if there is any. Don’t linger under eaves or beside old walls.
By the coast or a river mouth
This is the one place you act before any official word. Strong shaking, or slow shaking that lasts a long time, is itself the warning — move to high ground or a designated evacuation building at once. No high ground? Head for a designated tsunami-evacuation building, or the upper floors of a sturdy reinforced building, following local signage. Don’t return while any advisory or warning is in effect — and even once it’s lifted, follow local authorities before going back.
In an elevator
Press the buttons for every floor and get out at the first floor where the doors open; don’t get back in, and use the stairs only if you need to evacuate and the route is clear. If you’re trapped, use the emergency call button, report your location if you can, and wait — forcing the doors is dangerous.
Department store / underground / station
Protect your head and follow staff and station announcements. Don’t stampede for exits, don’t jump onto platform tracks, and in an underground mall stay put and calm if the power cuts — large facilities usually have evacuation procedures and emergency lighting to guide you out.
The tsunami rule that matters most
If you take one thing from this page, take this. The JMA is explicit: when a quake’s source is close to shore, a tsunami can arrive before the warning does. So on the coast you do not wait for an alert. Strong shaking, or weak-but-long shaking, near the sea = move to high ground immediately. Then, if official tsunami information is issued, act on its level: an advisory means get out of the water and away from the shore; a warning or major warning means get high, fast, and stay there until it’s formally lifted — not just until the water looks calm, and, even then, following local authorities before you return.
Get out of the water and off the shore.
Go higher, fast, and stay there.
That is why coastal towns drill it: an advisory can come within minutes of the shaking, and only a formal “lifted” — confirmed with local authorities — is the signal to return. (The live box at the top of this page shows any current advisory. Kumamoto in 2016 was an inland quake, so the photos here are shaking damage, not tsunami — but the coastal rule is the one most worth memorising.)
The earthquake alarm the phones around you make at once
The single most disorienting thing for a first-time visitor is the Earthquake Early Warning (緊急地震速報). When the JMA detects a quake likely to produce strong shaking, it issues a warning that mobile carriers push to compatible phones in the affected area — a loud, distinctive emergency-alert sound, often going off on several handsets around you at once. It is not your phone malfunctioning, and it is not a drill. Don’t assume your own phone will always receive it, though — delivery depends on your carrier, handset and settings, which is why the free apps below matter. And if strong shaking starts with no alert at all, don’t wait for one: protect yourself anyway.
Near the epicentre the alert may arrive with the shaking, or not at all — there may be no lead time. If the ground shakes strongly, act without waiting for any alert.
Magnitude vs. shindo: reading what just happened
Japan reports earthquakes with two numbers, and travelers mix them up constantly. Magnitude is the size of the earthquake itself — one number for the whole event. Shindo (震度, “seismic intensity”) is how strongly one particular place shook, on a 10-level scale from 0 to 7, with 5 and 6 each split into “lower” and “upper.” A distant magnitude 7 can be a gentle shindo 2 where you are; a shallow, close quake can be violent. Shindo is the number that tells you what you actually felt.
After the shaking stops
Expect aftershocks
A large quake is usually followed by more, sometimes strong, for days or longer, and an earlier quake may have weakened buildings — treat each aftershock seriously and stay well away from damaged structures.
Get information in English
NHK WORLD-JAPAN broadcasts disaster news in English (app and stream), and the JMA multilingual site carries quake and tsunami information. Turn to these before rumor.
Reach the people worrying about you
Phone lines jam after big quakes. Japan activates two services: the Disaster Emergency Message Dial (call 171) and the Disaster Emergency Message Board (web171, at web171.jp). Both let people record and check safety messages, keyed to a phone number in the affected area, when calls won’t connect.
Follow staff and local authorities
Hotel staff, station staff and local authorities have the plan and the local knowledge. Their instructions — and evacuation-site signage — override anything a guide can tell you in advance.
Roads change too. In the days after a big quake, expect slopes that have shed rock onto the carriageway and stretches of pavement pushed out of shape — one more reason travel plans bend around a major earthquake, and one more reason to follow official routing rather than a map app.
Set this up before you travel
Ten minutes at home makes the difference between reacting well and freezing. The apps are free to download, though mobile data may apply.
- Install “Safety tips” — the official Japan Tourism Agency app pushes Earthquake Early Warnings and tsunami alerts to visitors in 15 languages, with simple what-to-do cards.
- Add NHK WORLD-JAPAN — English disaster broadcasting and emergency notifications; a reliable read on what’s happening nationwide.
- Learn the alert sound — hearing the Earthquake Early Warning chime once now means it registers as “take cover,” not panic, when it counts.
- Note your exits — glance at the evacuation map on your room door and find the nearest stairwell; in a coastal town, note where the high ground is.
Questions travelers ask
Should I run outside when it starts shaking?
No — this is the most common mistake. Japan’s agencies advise against bolting outdoors mid-quake, because falling glass, signs and wall tiles make the street around a building one of the more dangerous places. Drop, cover your head, and hold on where you are; move only once the shaking stops.
What is the loud alarm all the phones make?
It’s the Earthquake Early Warning — the JMA issues it and carriers deliver it to compatible phones in the affected area, seconds before strong shaking. The chime and buzz are standardized across carriers. It’s a real, automatic system, not spam and not a malfunction. Because not every handset receives it, keep the Safety tips app on as a backup. When you hear it, take cover.
Will my foreign phone receive an earthquake alert?
Not necessarily. Whether the Earthquake Early Warning reaches you depends on your handset, SIM, settings and network — a foreign phone roaming in Japan may not get it. Install the free Safety tips app as a backup, and above all, act on the shaking itself: if the ground moves strongly, protect yourself whether or not an alert arrived.
The shinkansen stopped hard — is something wrong?
Usually not. Japanese trains, and the shinkansen especially, are designed to brake automatically when strong shaking is detected, so a sudden stop after a quake is generally the safety system doing its job. Stay in your seat or hold on, don’t try to get off, and wait for the crew’s announcement.
How do I know if there’s a tsunami risk?
Near the coast, don’t rely on knowing — act on the shaking. Strong shaking, or weak shaking that lasts a long time, near the sea means move to high ground immediately, before any warning. If advisories or warnings are issued, they’ll come through your phone, the Safety tips app and NHK WORLD; stay evacuated until they’re officially lifted.
Are earthquakes a reason not to visit Japan?
No. Japan has extensive warning and emergency-response systems, and trained transit and hotel staff, precisely because quakes happen — and the vast majority you might feel are minor. Conditions and preparedness do vary by place, so learn the core actions, check your exits and keep a reliable alert app; that’s enough to travel well prepared.
What should I do about aftershocks?
Expect them after any large quake — they can continue for days and some are strong. Because the main shock can weaken buildings, aftershocks carry real risk; keep away from visibly damaged structures, keep your shoes and phone close, and follow local guidance rather than assuming the danger has passed.
More field photos from Kumamoto, April 2016
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