Discover the Japan most travelers never see.

Find Places, Not Just Spots.

We go beyond the guidebook to uncover the stories and soul of a place.

Experience Culture,
Not Just Sights.

Connect with local life, from daily rituals to authentic food.

Travel Slower, Feel Deeper.

Embrace a relaxed pace to create personal and unforgettable memories.

Plan Your Japan Trip

WHERE TO GO IN JAPAN

Explore Japan by Region

Every region has its own rhythm, stories, and seasons. Find yours.

Travel Beyond Famous Places

We don’t chase popularity.

Instead of ranking places by fame,
we focus on towns and landscapes
that quietly shape everyday life in Japan.

Experience Japan Like a Local

Travel is not about how many places you visit, but how deeply you experience each one. We share food, walks, conversations, and moments that locals consider ordinary — and meaningful.

Why Hidden Japan Gems Exists

Japan is often introduced through its highlights.
But between those famous spots lies a quieter, richer Japan.

Hidden Japan Gems began as a personal journey —
to notice small towns, everyday rituals,
and moments that rarely become travel content.

This project is not about collecting destinations,
but about understanding places and the people who live there.

Nobu

Blogger / Nomad Traveler / Japan Kyoto

TRAVEL STORIES

Journeys Through Hidden Japan

Real places we’ve explored across Japan — slow, local, and unforgettable.

A Different Way to Travel Japan

These are places we’ve walked, stayed, eaten, and listened.
No stock itineraries — only real journeys.

Shizuoka

Fukushima

Travel Slowly.
Discover the Real Japan.

Plan Your Journey Through Hidden Japan

Whether you’re looking for a quiet ryokan,
a local town to slow down in or inspiration for your next trip — start here.

Why We Focus on
Hidden Japan

Hidden Japan Gems is not about seeing more places.

It’s about seeing places more deeply.

If you’re interested in quiet towns,
local rhythms, and everyday moments —
you’re in the right place.

How to Travel Japan Differently

You can explore Hidden Japan Gems in different ways:

By location — find stories by region

By experience — food, onsen, walks, local life

By season — weather, atmosphere, and timing

By stories — real journeys and long-form travel notes