While most of Japan awaits the arrival of spring, the charming seaside town of Atami in Shizuoka Prefecture is already celebrating.
The Atami Sakura, known as Japan's earliest blooming cherry blossom, transforms the city's Itokawa Promenade into a vibrant pink paradise as early as January.
For travelers wanting to experience the magic of sakura without the peak season crowds, this is an unparalleled opportunity.
This guide will introduce you to the Atami Sakura, the Itokawa Cherry Blossom Festival, and how to best enjoy this unique winter spectacle.
Table of Contents
Quick Facts
| Feature | Details |
| Best Time to Visit | Late January to mid-February for peak bloom. |
| Time Needed | 2-3 hours to stroll along the promenade and enjoy the festival. |
| Nearest Station | JR Atami Station (approx. 20-minute walk). |
| Price | Free to view. |
| Payment | Cash is recommended for festival food and drink stalls. |
| Crowds | Can be busy on weekends during the festival period. |
| Accessibility | The promenade is paved and generally flat, making it accessible. |
What is Atami Sakura?
The Atami Sakura is a unique variety of winter cherry blossom believed to be a hybrid of the Kanhizakura and Yamazakura species. It was first brought to Atami from India by an Italian resident in 1871 . What makes this sakura particularly special is its two-stage blooming process. Buds on the same branch open at different times, allowing the blossoms to be enjoyed for over a month—far longer than the more common Somei Yoshino variety.
In 1977, it was officially designated as the city’s official tree, and today, 58 of these beautiful trees line the Itokawa Promenade in the heart of the city.
Best Time to Visit
The Atami Sakura typically begins to bloom in early January, reaching its peak from late January to mid-February. The Itokawa Cherry Blossom Festival is held during this period to celebrate the peak bloom. For 2026, the festival is scheduled from January 10th to February 8th . Visiting on a weekday is recommended to avoid the largest crowds.
How to Get There
The Itokawa Promenade is located in the central Ginza district of Atami.
•By Foot: It is approximately a 20-minute walk from JR Atami Station.
•By Bus: From JR Atami Station, take a bus bound for Atami Port or Momijigaoka (via Omiya-no-Matsu) for about 10 minutes and get off at the Ginza bus stop. The promenade is a short walk from there.
What to See and Do
Stroll Along the Itokawa Promenade
The main attraction is the picturesque walk along the Itokawa River. The 58 Atami Sakura trees form a stunning pink tunnel over the water. Benches are placed along the path, offering perfect spots to sit and admire the scenery.
Enjoy the Nighttime Illumination
During the festival, the cherry blossom trees are illuminated from 16:30 to 23:00 every evening. The lit-up blossoms create a magical and romantic atmosphere, offering a completely different viewing experience from the daytime.
Spot the Local Wildlife
The nectar of the Atami Sakura attracts various wild birds. Keep an eye out for the Brown-eared Bulbul (Hiyodori), a common sight during this season, as it flits between the branches. Their charming appearance adds another layer of life to the scenery.
Experience the Festival Events
On weekends and holidays during the festival, the promenade comes alive with activity. Visitors can enjoy complimentary sakura tea, live music, traditional dance performances, and street performers .
Practical Tips for Visitors
•Footwear:
Wear comfortable shoes as you will be doing a fair amount of walking.
•Toilets:
Public restrooms are available but can be crowded during peak times.
•Parking:
There is no dedicated parking for the event. It is highly recommended to use public transportation as the area becomes congested.
•Child-Friendly:
The flat promenade is easy for strollers and children to navigate.
Where to Stay Nearby
Atami is a famous onsen resort town with a wide range of accommodations, from traditional ryokans to modern hotels. Staying near the station or the Ginza district provides easy access to the festival.
Where to Eat Nearby
The Ginza shopping street, adjacent to the promenade, offers numerous dining options, including fresh seafood restaurants and cozy cafes. It’s a great place to grab a bite after your sakura viewing.
Suggested Half-Day Itinerary
•Afternoon (14:00): Arrive at JR Atami Station and walk or take a bus to the Itokawa Promenade.
•Afternoon (14:30 – 16:30): Stroll along the river, take photos, and enjoy the festival atmosphere. If it’s a weekend, enjoy a cup of complimentary sakura tea.
•Evening (16:30 – 18:00): Witness the magical moment when the illuminations turn on. Enjoy the night view of the sakura before heading to the Ginza district for dinner.
Frequently Asked Questions
Q: Why does Atami Sakura bloom so early?
A: Atami Sakura is a specific variety of winter cherry blossom that is a hybrid of the Kanhizakura and Yamazakura species. Its unique genetic makeup and Atami’s mild climate contribute to its early blooming period.
Q: How long do the blossoms last?
A: Thanks to its two-stage blooming pattern, the Atami Sakura can be enjoyed for over a month, which is much longer than other cherry blossom varieties.
Q: Is the festival crowded?
A: It can be, especially on sunny weekends. For a more peaceful experience, consider visiting on a weekday or in the evening after the initial rush for the illuminations.
Q: Are there other places to see Atami Sakura?
A: Yes, while the Itokawa Promenade is the most famous spot, Atami Sakura trees can also be found at Nagisa Small Park, the front of Atami Plum Garden, and other locations throughout the city .
A Final Word
Witnessing the Atami Sakura is a truly special experience, offering a welcome burst of spring color in the middle of winter. The Itokawa Cherry Blossom Festival provides a charming and festive atmosphere to celebrate Japan’s earliest sakura. It’s a perfect winter getaway for flower lovers and anyone looking to experience a different side of Japan’s iconic cherry blossom season.
Sources
[1] Atami City Official Website. (n.d.). Itokawa Promenade Atami Sakura. Retrieved from
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